“Netflix has wrought its transformation without triggering a backlash”

June 29, 2018

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Netflix’s entertainment output this year “will far exceed that of any TV network; its production of over 80 feature films is far larger than any Hollywood studio’s,” The Economist writes in its cover story:

  • “Netflix will spend $12bn-13bn on content this year, $3bn-4bn more than last year.”
  • “The 125m households the company serves, twice as many as it had in 2014, watch Netflix for more than two hours a day on average, eating up a fifth of the world’s downstream internet bandwidth.”
  • “Uniquely among tech upstarts that have reshaped industries in recent years, Netflix has wrought its transformation without triggering a public or regulatory backlash. With a share price that has more than doubled since the start of the year, it is as popular with investors as it is with consumers.”
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Pitching success depends on getting your audience down to one person. In politics that means Danny Dyer

June 29, 2018

Good-Evening-Britain-Danny-DyerIf you want to get your presentation to land, you have to get your audience (sometimes called ‘the catcher’) down to one person, the one who really matters (often your client’s customer.)

In politics, they call this key person the swing voter. Without their support you cannot be PM.

In the UK that is “Harlow Man.”

Last night we learned that Harlow Man is Danny Dyer. And he does not get Brexit.

Politicians pitching the electorate would be wise to take note.

Maybe they should take our course, PowerPoint mastery: how to create a successful pitch deck
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Earth lost a staggering amount of trees in 2018

June 29, 2018

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Last year saw the second-largest tropical tree cover loss on record since 1999, in large part because of human-caused fires in the Amazon, a new analysis from the World Resources Institute and University of Maryland found.

Trees absorb huge amounts of carbon dioxide, preventing even more global warming. Losing tree cover means there’s the potential for accelerating warming, as well as a range of other effects, including damage to biodiversity, the loss of livelihoods for indigenous populations and greater susceptibility of the tropics to drought.

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Why you must never put a question mark in the title of your presentation

June 28, 2018

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Never ever ever put a question mark in your headline or title.

The reason is simple: the answer to your question will always be “No.”

“Queen to resign?” No, because if she was the headline would be “Queen to resign.”

Journalists deploy question marks in headlines when they cannot stand the story up. Use too many question marks in headlines and you start to look clueless. (That goes for your website too.)

Find out more tricks of the pitching game on the new course we are calling PowerPoint Mastery: how to create a successful pitch

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About the author

My name is Andy Pemberton. I am an expert in data visualization. I guide global clients such as Lombard Odier, the European Commission and Cisco on the best way to use data visualization and then produce it for them: reports, infographics and motion graphics. If you need your data visualized contact me at andy@furthr.co.uk or call 07963 020 103

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Yelp is the new battleground for political warfare

June 28, 2018

The-Red-Hen

With the press of a button, users can remotely post reviews of businesses or rate them with low star counts when they are embroiled in media controversies.

The Red Hen in Lexington, Virginia is the most recent victim of this behaviour, receiving 15,000 false reviews after the restaurant asked White House Press Secretary Sarah Sanders to leave the restaurant.

When these illegitimate postings take over, they have a real impact on businesses.

Meanwhile, the regulation of reviews falls on the shoulders of companies such as Yelp, which have been criticized for not doing enough to banish fake posts from their sites.

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Uber may have their London licence back, but their business model is broken

June 27, 2018

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“One of our core values as a company is to always do the right thing. And if there are times when we fall short, we commit to being open, taking responsibility for the problem, and fixing it,” says Uber’s new chief executive Dara(pictured above), in a $10m (£7.57m) “apology ad” for Uber that launched in May [see image above].

Though wildly successful, the ride-hailing company has, until very recently, displayed no interest in “doing the right thing.” Last year Uber all but ground to halt under a weight of successive scandals including a toxic workplace where sexual harassment went unchecked and a data breach affecting 50 million users. Finally, they lost their licence to operate in London, their biggest European market.

You can read the rest of my column on Campaign Live 

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