Harness the power of AI to boost your professional communications
This practical course demonstrates how to use AI to enhance your copy, generate ideas, and improve SEO while maintaining your unique brand identity.
The launch of ChatGPT by OpenAI has already had an enormous impact, with users marvelling at its ability to generate human-like written text even when given highly specialised prompts. Many people fear how AI will impact the future of their work, but what if we could use it for good?
In this informative masterclass, award-winning writer and content expert Andy Pemberton will guide you through how to use AI to boost your professional communications. From brainstorming ideas to adding colour to your text, uncover how AI can enhance your copywriting, SEO, grammar and spelling – whether for a blog post, newsletter, or social media content.
You will learn how to use this powerful tool to connect with your target audience through engaging copy, and prompt ChatGPT to generate compelling ideas and headlines – ultimately being able to enhance your communications at the click of a button effectively.
Introduction to behavioural economics
Some of the most successful businesses implement behavioural economics techniques across many projects including sales, design and customer retention to meet their objectives. They demonstrate the effectiveness and return on investment of interventions by testing and measuring their impacts.
Covering topics such as irrationality, misbehaviour, scarcity and influence, this highly-interactive course allows delegates to take away techniques that are sure to improve decision making from customers, colleagues and stakeholders.
Behavioural economics expert, Andy Pemberton, will guide delegates through key behavioural economics methodologies and ensure that those attending leave the day with an action plan to implement key techniques into their business.
Never lose another pitch
Pitches are won or lost before you even start them. In this full-day course with Andy Pemberton and Andy Cowles, you will learn how to make sure you win every pitch before your deck even lands.
They will help you properly position your business so your expertise and value are not in doubt. With them, you will learn who the real customer is, and how to get ahead of the process.
In the morning you will learn how to win a pitch before it has begun, covering everything from market positioning and how to disrupt and control the process. In the afternoon you will be given a 20-minute template that ensures you weave an irresistible argument with a big emotional finish.
Storytelling: Writing for business
Do you write business copy as part of your job? Or do you need to create a style guide and tone of voice for your entire organisation? This in-depth practical masterclass will teach you strategies to communicate at the most senior levels with effectiveness and credibility.
The course is split into three main sections: planning, writing and collaboration. You’ll receive a pre-course online assessment, allowing you to set your personal objectives and will have the option to write a style guide for your organisation on the final day.
You’ll learn how to plan your content, as well as receive insights on how emotions guide behaviour, how communication works, how to understand your brand and identify a tone of voice, and the importance of headlines, structure and style.
You’ll also find out how to write with simplicity, clarity and an active voice, and develop a tone and style for your business writing that you can share with your entire organisation.
Visual storytelling – how to create a successful pitch deck
Learn how to create a compelling presentation with the help of two world class design and content experts. In just one day, learn how to frame the story, build your deck and win over the room.
Few things in business are as important as the pitch presentation. What other single event can make so much difference?
It is a truth universally acknowledged that a well-handled, exciting pitch will boost your career - and an unexciting pitch can hurt it.
More than any other business skill, your pitch presentation chops must be razor-sharp if you want to advance at your job.
This one-day course offers the opportunity to have your pitch deck skills reviewed and rebuilt by two master craftsmen: the former creative director of Rolling Stone and an award-winning editor, both of whom have pitched and won clients such as Cisco, the UN, the European commission and Guardian Masterclasses.
Who should attend: anyone who needs to build compelling PowerPoint presentations for inside the business as well as outside it.
Data storytelling
"Thanks so much for imparting your knowledge and wisdom - I found the day really useful and it will definitely influence the way I approach my infographics.” Elaine Vallance, Strathclyde University
“Thanks for the very informative course yesterday. The phrase ‘no title, no infographic’ is now printed and blue tacked to the cupboard behind my desk.” Nic Benton, ICMM
“A big big thank you for the workshop yesterday –I’m so thrilled I went along, and I’ve already started thinking about how to do what I do better.” Leonie Le Borgne, Action Against Hunger
‘Thanks for the great training. It was really good. I am sure I will now be able to present my plans.’” Christine Bryan, European Central Bank
Learn how to create data visualizations with authority, authenticity and impact at this rigorous masterclass with data visualiztion expert Andy Pemberton