Harness the power of AI to boost your professional communications

Andy Pemberton will show you how to use AI in your workflow

 

 

This practical course demonstrates how you can use AI to enhance your copy, generate ideas and improve SEO, all while maintaining your unique brand identity.

The launch of ChatGPT by OpenAI has already had an enormous impact, with users marvelling at its ability to generate human-like written text even when given highly specialised prompts. Many people fear how AI will impact the future of their work, but what if we could use it for good?

In this informative masterclass, award-winning writer and content expert Andy Pemberton will guide you through how to use AI to boost your professional communications. From brainstorming ideas to adding colour to your text, uncover how AI can enhance your copywriting, SEO, grammar and spelling – whether for a blog post, newsletter, or social media content.

You will learn how to use this powerful tool to connect with your target audience through engaging copy, and prompt ChatGPT to generate compelling ideas and headlines – ultimately being able to enhance your communications at the click of a button effectively.

 

 

This course is for …

Anyone who wants to understand the capabilities of AI technology and learn how to use it as a time-saving business tool to enhance their professional communications

 

Course content

  • Copywriting prompts to help you connect with your target audience
  • ChatGPT for SEO
  • Learn terms such as lossy and lossless compression, hallucination, interpolation and reinforcement
  • Grammarly Business, Jasper, Anyword Rytr, Simplified, Peppertype.ai, Scalenut and Chatbase
  • Generating ideas
  • Q&A

 

Tutor Profile

Andy Pemberton is a content expert with international experience. Currently director at Furthr, he edited Q magazine in London, launched Blender magazine in New York (which was named Ad Age’s launch of the year), and edited Spin magazine. He has written for the New York Times, GQ, Esquire, the Sunday Times, the National (Dubai) and the Times of India. He writes columns for Yahoo.com and the Huffington Post, and offers training in social media, data visualisation and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and others. He is a leading data visualisation expert and includes the United Nations, the World Food Programme and Aviva among his clients.