Work
Storytelling: Writing for business
Do you write business copy as part of your job? Or do you need to create a style guide and tone of voice for your entire organisation? This in-depth practical masterclass will teach you strategies to communicate at the most senior levels with effectiveness and credibility.
The course is split into three main sections: planning, writing and collaboration. You’ll receive a pre-course online assessment, allowing you to set your personal objectives and will have the option to write a style guide for your organisation on the final day.
You’ll learn how to plan your content, as well as receive insights on how emotions guide behaviour, how communication works, how to understand your brand and identify a tone of voice, and the importance of headlines, structure and style.
You’ll also find out how to write with simplicity, clarity and an active voice, and develop a tone and style for your business writing that you can share with your entire organisation.
Visual storytelling – how to create a successful pitch deck
Learn how to create a compelling presentation with the help of two world class design and content experts. In just one day, learn how to frame the story, build your deck and win over the room.
Few things in business are as important as the pitch presentation. What other single event can make so much difference?
It is a truth universally acknowledged that a well-handled, exciting pitch will boost your career - and an unexciting pitch can hurt it.
More than any other business skill, your pitch presentation chops must be razor-sharp if you want to advance at your job.
This one-day course offers the opportunity to have your pitch deck skills reviewed and rebuilt by two master craftsmen: the former creative director of Rolling Stone and an award-winning editor, both of whom have pitched and won clients such as Cisco, the UN, the European commission and Guardian Masterclasses.
Who should attend: anyone who needs to build compelling PowerPoint presentations for inside the business as well as outside it.
Data storytelling
"Thanks so much for imparting your knowledge and wisdom - I found the day really useful and it will definitely influence the way I approach my infographics.” Elaine Vallance, Strathclyde University
“Thanks for the very informative course yesterday. The phrase ‘no title, no infographic’ is now printed and blue tacked to the cupboard behind my desk.” Nic Benton, ICMM
“A big big thank you for the workshop yesterday –I’m so thrilled I went along, and I’ve already started thinking about how to do what I do better.” Leonie Le Borgne, Action Against Hunger
‘Thanks for the great training. It was really good. I am sure I will now be able to present my plans.’” Christine Bryan, European Central Bank
Learn how to create data visualizations with authority, authenticity and impact at this rigorous masterclass with data visualiztion expert Andy Pemberton