Never lose another pitch

Guardian-masterclass-8-colour

 

 

Pitches are won or lost before you even start them. In this full-day course with Andy Pemberton and Andy Cowles, you will learn how to make sure you win every pitch before your deck even lands.

They will help you properly position your business so your expertise and value are not in doubt. With them, you will learn who the real customer is, and how to get ahead of the process.

In the morning you will learn how to win a pitch before it has begun, covering everything from market positioning and how to disrupt and control the process. In the afternoon you will be given a 20-minute template that ensures you weave an irresistible argument with a big emotional finish.

Course content

  • How to write a pitch email
  • What is a pitch anyway?
  • Winning before you get in the room
  • The importance of an unfair advantage
  • Positioning your brand for expertise and value
  • The 20-minute advantage
  • How to explain budget, competition and competitive advantage
  • The importance of the emotional close

Tutor Profiles

Andy Pemberton is an award-winning writer and editor in both London and New York; he is the editorial director on the Lombard Odier account for Y&R and director of his own agency, Furthr. Andy is a sought after trainer, running international workshops on data visualisation and writing for business for Guardian Masterclasses, the European commission, E-consultancy and the Home Office.

Andy Cowles is a director of Cowles Media, a design agency specialising in B2B and the consultancy industry. He speaks regularly at international conferences, delivers bespoke design training workshops and is winner of the British Society of Magazine Editors Mark Boxer Award. Previous roles include editorial and creative director for Time Inc, art director of Rolling Stone and creative director of Mademoiselle for Condé Nast in New York.