Your writing is nowhere near as good as you think it is, says new study

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In a recent survey respondents were asked “On average, rated from 1–10, how effective is the material that you read?”

Respondents rated the average effectiveness of what they read at a pathetic 5.4.

By comparison, they rated the effectiveness of what they write at 6.9.

Who, then, is writing this dreadful stuff?

We are. We just don’t realize how our ineffective writing frustrates those around us.

We read and write all day long now. Reading on a computer or phone makes concentration far more difficult. Let’s admit that we have a writing problem. That’s the only way things are going to get any better.

There are four steps you can take to fix your writing.

  • Challenge yourself to be more concise. Whether you’re writing an email or a report, ask yourself if you’ve made it too long, failing to get to the point quickly enough. If you chopped out a sentence or two — or eight — would the reader notice it was missing?
  • Identify your bad habits. Learn to recognize jargon, passive constructions (“something must be done!”), and imprecise language as bad habits that make it harder for others to get the meaning of what you’re saying.
  • Pair up with another writer. People tend to have complementary problems: Maybe you write too long, while your colleague has problems organizing ideas. The job of an editor or a peer reviewer is to show you what you cannot see. That’s why two flawed writers can make each other better.
  • Build disciplined feedback into writing processes. When good writers are whipsawed by contradictory reviews, it leads to bad results. With sufficient notice and carefully organized review cycles, you can fix problems and keep your writing coherent.

Or you can take Furthr’s business writing for leaders course. 

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Is the grocery market Amazon’s Waterloo?

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Despite Amazon’s ability to corner the vast majority of online shopping, it hasn’t yet figured out how to dominate the $1 trillion U.S. grocery market.

Amazon controls less than 1 percent of a fragmented U.S. grocery business. American consumers are buying groceries online, but haven’t changed their food-buying habits as quickly as they have for, say, buying shoes or electronics.

But if the U.K. market is any indication — government statistics show 5 percent of grocery shopping is done online there — then the shift is coming.

Amazon has made it clear it intends to go after grocery the same way it took on books and electronics. Its Amazon Fresh grocery service, however, has already taken nearly a decade to roll out.

Buying groceries on Amazon requires the same kind of meal planning of a regular shopping trip, but also means shelling out a hefty fee for delivery. And the competition is steep.

 

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Video’s new new landscape

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U.K. digital video advertising is rapidly catching up with TV and is projected to become a £1.9 billion industry by 2020.

As the major social platforms vie for dominance with new video ad products, brands face tough choices about where to invest.

With over a billion users, YouTube continues to offer unparalleled scale. However, to reach a significant portion of those viewers, brands need to back videos with substantial spend. (The average video with more than 47,000 views receives 62% of those views from advertising.)

While some brands partner with vloggers  to tap into larger, more engaged communities, these partnerships also come at a cost.

Unlike YouTube, where videos have long shelf lives, video advertising on Facebook provides a short-term boost.

For example, Kate Spade won eight times more views on Facebook than YouTube for the season premiere of its Miss Adventure Series.

Meanwhile, Luxury brands have excelled organically, often focusing on product details.

On instagram video content does not perform as well as static photo content.

Top-performing Instagram videos tend to be either slightly animated shorts or montages of static photos, rather than repurposed television collateral as on YouTube or Facebook.

However, since Instagram increased video length to 30 seconds, brands have jumped on the bandwagon. Uploads of videos from Luxury brands have grown 172%, Activewear uploads have grown 154%, and Retail brand uploads have grown 129%.

Large video advertisers, traditionally dominant on television, have transitioned that dominance to Snapchat.

For example, L’Oréal Group has invested heavily in video ads on Snapchat, accounting for 16% of all Snapchat videos.

But Instagram’s launch of Stories could represent a serious threat. A recent Nike campaign received just 66,000 views on Snapchat, compared to 800,000 on Instagram Stories.

 

 

 

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Blackberry is stopping making its own phones

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Blackberry said it would stop developing its own phones.

The Canadian firm, whose email-enabled devices first popularised smartphones, has since fallen far behind giants such as Samsung.

It will now focus on software and partner with other phonemakers that will sell Blackberry-branded devices. Its shares rose on the news.

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