Now that the Tory manifesto has been revealed so have the Tories plans to make cuts to care.
To head a meme off at the pass, Tory HQ has bought the Google ad phrase Dementia Tax as criticism of their related policy grows and the phrase begins to trend as shown here.
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And it will use Alexa to do it.
Read my latest piece in Campaign. Out now.
AirBnB are launching a magazine.
Yes, you heard that right.
They are using popular searches on its site to shape editorial coverage.
Apparently, AirBnB users are really interested in the Finnish town Porvoo.
Can’t wait to read it.
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Tesla is off the hook.
Right now, the electric card company is trading at almost six times revenue. (x5.8) meanwhile car giant GM trades at less than four times revenue.
In April, Tesla eclipsed Ford in market value. Tesla has a market cap of $48 billion, whereas Ford is at $44 billion.
Tesla made 80,000 cars in 2016. Ford made 6.7 million.
What is Tesla’s secret? It’s not the electric engine – everyone is building those.
It is proximity to customer. Tesla have their own stores in high end shopping Malls and on YouTube they are the most trafficked auto site by some margin. (Posts regularly get more than two million views.)
At the same time, they don’t spend on traditional advertising. Tesla spend $6 per customer while Toyota spend $248.)
Today it was announced Ford are ditching their CEO after shares in the auto company dropped 40% in three years.
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Instagram will have one billion users by 2018.
Right now they have 700m users – 100m of which were added in the last six months.
Instagram Stories boasts more daily active users than Snapchat.
Instagram is the growth vehicle for Facebook, now one of the five most valuable companies in the world. (Alphabet, Apple, Microsoft, Amazon.
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Negative publicity isn’t for everyone, but it seems to be good for clothing retailers.
Last week, when Topshop launched a transparent plastic version of its popular Mom Jeans, the design sparked ridicule on social media – then ended up out of stock.
As the controversy over its clear pants grew, the retailer rushed to buy ads on the term “Topshop plastic jeans,” capitalizing on the trend.
In December, Nordstrom sold a rock for $85; the item quickly sold out, ridicule notwithstanding.
More recently, the brand launched a pair of $425 jeans covered in fake dirt that aimed to “embody rugged, Americana workwear.”
Predictably, social media users were quick to sling mud at the concept.
“My husband has jeans like this that he’s been wasting on car repair,” one Twitter user commented.
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