All cars cheat on emissions tests
September 28, 2015
Taking pictures of strangers in public places without their permission takes nerve
September 28, 2015
Taking pictures of strangers in public places without their permission requires some nerve. writes Furthr’s creative director Andy Cowles.
Photographer Ed Walker clearly has plenty of that, as he’s taken loads of pictures in this very way.
There’s an extraordinary quality to his images. Because the sitter is given no notice that they are to be photographed, the look Ed gets is unlike any with-permission portrait.
But nor are they reportage, as the eye contact creates a sensation far stronger than just a documentary image.
Without model releases of course, the commercial potential for this approach is zero.
This is Art, with a capital A.
Which is why I was so pleased to be able to use some of Eds’ pictures to illustrate a presentation I’m giving next week; What’s Next For Banks.
The images have the same feeling, but as all the subjects are looking at their phones, none are recognisable.
The initial flyer for What’s Next For Banks was posted on this blog earlier this week, here’s another, showing the range of Ed’s approach.
He’s a pretty good landscape photographer too, as these fine images demonstrate.
Check out his flickr, and also his site, where he blogs with great passion about what he’s doing and why.
Well worth a look.
Posted in: Infographic of the day | Leave a Comment
The value of brands is nosediving, while the value of customer relationships soars
September 28, 2015
The reason? Brands can reach out to customers direct, via digital. Disintermediation, baby!
Posted in: Infographic of the day | Leave a CommentHow internet advertising “works” on one handy graph
September 25, 2015
What proportion of your web traffic are robots? In finance, it’s 22%
September 25, 2015
VW were already in trouble before the emissions scandal broke
September 24, 2015
Things look bad for Volkswagen.
Today it was discovered the deception over their diesel engines emissions produced 1 million additional tonnes (1.1 million tons) of air pollutants every year.
Quite rightly, their CEO has resigned.
But things were already bad, as this chart from today’s The Economist shows. Despite selling almost 5m vehicles, the Volkswagen brand makes a tiny profit. (Margins on Audi’s are six times higher.)
Meanwhile VW’s market share in the US – 3.5% – is smaller than Subaru’s and shrinking. So is turnover in China.
Posted in: Uncategorized | Leave a Comment
What’s next for banks – today’s the day
September 24, 2015
Prepare to have your expectations challenged by a provocative line-up of speakers with backgrounds in business investment, disruptive thinking, brand development… and rock n’ roll.
Join us for this invitation-only, free event for senior comms and marketing professionals in the banking sector from 4-6pm on Thursday 24 September at the 71A gallery and bar in Shoreditch, London.
(A Furthr/ Poppy Magazine Event – 24 September 2015)
Posted in: Uncategorized | Leave a Comment
Mindfulness training – a special offer
September 11, 2015
Learning basic mindfulness techniques has been scientifically proven to help people live longer, improve eyesight, alleviate stress, lose weight, increase happiness and empathy, decrease cognitive biases and even enhance memory in old age. Most recently, scientists have showed that mindfulness can attenuate the progress of ALS, a disease that is believed to be “almost solely biologically driven.” This course comprises a short form of mindfulness training in which delegates learn techniques of self control. Delegates discover that learning an appreciation for the transitory nature of consciousness can lead to practical changes in behavior. Pay attention to your thoughts and experiences. Notice their transient nature. Don’t be so mindless. These are simple ideas, which is why they can be taught to nearly anyone. They are also powerful ideas, which is why they can change your career and even your life.
SPECIAL OFFER! 20% off course booked in September.
We can organize lunch and training location – or do it in your office.
Call Andy now to discover more. 07963 020 103 or email Andy@furthr.co.uk
According to this chart the French REALLY hate Francois Hollande
September 9, 2015
Rock n’ roll meets global finance
September 7, 2015
Posted in: Infographic of the day, What's next for banks | Leave a Comment
Just thought I’d show you this, worthy reader. Furthr has teamed up with White Light Media for this event in two weeks’ time. Just drop me a note if you’d like to come.
Andy Pemberton, Director, Furthr.
WHAT’S NEXT FOR BANKS
(A Furthr/ Poppy Magazine Event – 24 September 2015)
Prepare to have your expectations challenged by a provocative line-up of speakers with backgrounds in business investment, disruptive thinking, brand development… and rock music.
Join us for this invitation-only, free event for senior comms and marketing professionals in the banking sector from 4-6pm on Thursday 24 September at the 71A gallery and bar in Shoreditch, London.
The speakers:
Andy Cowles (former Art Director of Rolling Stone) and Andrew Pemberton (former Editor of Q) have turned their attention from rock music to financial services. Joined by James Lumley, formerly of Bloomberg News and Aviva Plc, they have compiled over 100 case studies of innovation in banking. Hear them reveal key learnings from some of these case studies to pinpoint big challenges and exciting solutions. furthr.co.uk
Julie Meyer is Chairman and Chief Executive of Ariadne Capital and Founder of EntrepreneurCountry Global. Specialising in uniting big corporations with the disruptive thinking of digital start-ups, Julie has thought-provoking ideas as to how UK banks need to think differently. ariadnecapital.
Vince Medeiros is publisher at TCOLondon, urban trendsetters in print, video and online. Vince will showcase their work for Google, demonstrating smart approaches to communications that offer meaningful engagement and value exchange for small and big brands alike. tcolondon.com
Fraser Allen, CEO of White Light Media and Publisher of Poppy, has worked with financial brands such as Royal Bank of Scotland, Lloyds Banking Group and Standard Life. Hear him explore the eight key elements of powerful brand storytelling. whitelightmedia.
After the talks, join us for a beer or two and the chance to chat to the speakers.