Vinyl sales are skyrocketing but 48% of people who bought a record last month have yet to open it and 7% don’t own a record player.

Meanwhile, according to Nielsen, 32 million people went to at least one music festival in the US in 2014. Many of them travelled over 900 miles to get there.

Why are festivals booming now at a time when the music industry is half the size it was in 1999?

For every trend there is a counter-trend and festivals are the opposite of the coldness represented by the boom in streaming music.

Also, as entrepreneur and marketer Seth Godin suggests, there exists a pyramid for every form of media: at the wide bottom is whatever is being offered on a mass scale, and the higher you go, the more exclusive—and thus coveted—the offering.

And right now, that highest tier is live events, of both the single-artist concert and Coachella-esque festival variety.

There are an astonishing 173 music festivals in the US alone this year.

But all music festivals are starting to look the same.

If live music is meant to be an exclusive commodity, what happens when there are suddenly hundreds of similar events to choose from?

It might just be a matter of time before fans realize this and move on to a more exclusive thing, whatever it may be.

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