Why Netflix is such a winner right now

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A study on the most-loved brands in the UK has revealed that Netflix is the nation’s number one.

There are many more good reasons to buy Netflix stock right now.

There is a dramatic shift occurring in TV.

There are a billion paid TV subscribers right now globally and 100m streaming subscribers worldwide.

There is plenty of room for growth in TV on-demand.

And Netflix is the leading provider of on-demand entertainment: it has eight times more subscribers than the nearest competitor.

They a have 10% household penetration in every market they have entered.

They are showing profitability in the toughest international markets.

If you want to compete with Netflix you will need to buy Hollywood content and spend billions on marketing. You may even have to make your own content too.

Netflix’s greatest threat is Amazon. They are building themselves as an entertainment platform.

Could someone buy Netflix? It’s too big for Disney, Amazon or Google to buy. (It could cost around $60bn.)

So now we can add Netflix name to the internet biggies: together they are FANG: Facebook, Amazon, Netflix and Google.

 

 

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Social apps are no longer hot

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Social apps are no longer “hot”.

A recent study surveyed the most popular words startups use to describe themselves when trying to raise money.

“App,” “Mobile”, “Online” and “social” have waned in popularity.

The new buzzwords are “natural language,” “artificial intelligence” “virtual reality” and “machine learning.”

Funding to AI start-ups reached a record high this year. Meanwhile Google, Apple and Samsung are rushing to acquire these firms.

 

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Lux brands are loving the collapse of the pound

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Watches and jewellery sales have increased 16% since march last year.

Experts are calling it the Brexit effect.

One of Cartier’s most expensive watches is now $15,000 less to buy in the UK than it is in France. Louis Vuitton bags have a discount of around $200.

LVMH were able to increase prices in the UK by 10% last week without experiencing any loss in sales. Burberry meanwhile have reported a 30% increase in sales from the UK.

 

 

 

 

 

 

 

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This week’s best presentations: Uber, Twitter, Africa and more

This week’s best ads: Lucozade, Doctor Strange, Black Mirror and Bake Off

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Lucozade Sport – Wait Training – GREAT use of Live Video

https://youtu.be/I_M54jS2j_4

 Marvel’s Doctor Strange advert on Facebook

https://www.facebook.com/marvelstudios/videos/201462883614665/

 Branded content for the ‘Black Mirror’ Netflix show on Mashable

http://mashable.com/blackmirror/

Don’t worry – all the stories are fake…

http://mashable.com/2016/10/21/ai-clothes-recalled/

 Storyboard – a new ad format coming to Flipboard

https://youtu.be/rrcQPlPcgrQ

 How brands tweeted about the Great British Bakeoff Final

https://twitter.com/i/moments/791577162264481792

 The Dreft ‘Messiest Baby’ Competition

http://www.parents.com/dreftmessiestbabycontest/

 Minimums ‘The most interesting possessions of the world’s most interesting people’

http://minimums.com/

 REI is expanding its #OptOutside campaign this year

http://www.adweek.com/news/advertising-branding/how-rei-expanding-its-blockbuster-optoutside-campaign-2016-174232 

Uber uses drones to advertise to drivers caught in traffic

http://www.dailymail.co.uk/sciencetech/article-3846960/Uber-s-drones-taunt-drivers-stuck-traffic-Firm-uses-UAVs-advertise-carpool-service-frustrated-motorists.html

 Robots – ‘It begins’

https://twitter.com/Brian_Ashcraft/status/791132389938458625

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Consumers are most receptive to ads in the early morning

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Consumers are most receptive to ads in the early morning.

While evenings are traditionally viewed as optimal due to the volume of video viewership, early morning could be worth a higher premium due to higher levels of receptivity to advertising and the willingness to receive a message from a brand, with a level of 59 in the morning versus 45 in the evening (on a scale of 1-100).

Taking advantage of the early morning peak in ad receptivity may result in a more successful digital campaign.

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Folks love user-generated video

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In the US 35% of broadband households watch user-generated video on more than 10 days a month

Men watch user-generated online video more frequently than women, with men watching 11 days per month compared to less than nine days for women.

Among viewers of user-generated online video, 22% indicate they are very likely to use an ad blocker to circumvent online video advertising.

While virtually all U.S. broadband households are active online and visit sites with online advertising, only 17% believe that their online activity is tracked for marketing purposes.

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Making video? Don’t break the six second rule

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If you are making online video, remember only a fool breaks the six second rule.

Six seconds is all the time it takes to capture your customer.

That’s a little bit more time than the time it takes to say “she sells sea shells on the sea shore.”

Google’s research suggests that it is the amount of time most video makers have to catch someone’s attention with the power of sight, sound, and motion—and give them an opportunity to choose to invest more time if they love what they’re seeing.

L’Oréal Paris have figured this out. They who conveyed the core benefit of Root Cover Up Concealer Spray in under six seconds – and got outsized response as a result. These ads drove great results across key customer segments and over 10 million views of their videos.

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This week’s best ads including BMW, Talk Talk and Amazon

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Here’s this week’s best ads.

Amazon’s Alexa Moments

https://youtu.be/bGZSntb_FNE

https://youtu.be/9r5umWDNpYs

There are over 100 ads in the series – background here:

http://www.adweek.com/adfreak/amazon-made-more-hundred-10-second-ads-asking-echo-funniest-things-173901

The Escape – BMW’s new film

http://bmwfilms.com/

Talk Talk’s unscripted new ads are like a reality show

https://youtu.be/x_RWgHqlvMY

Quaker’s Oatober – Recipes for the autumn

http://oatober.tumblr.com/

Puss Puss Magazine – a lifestyle magazine for cat lovers

http://www.pusspussmagazine.com/

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