Consumers are most receptive to ads in the early morning.

While evenings are traditionally viewed as optimal due to the volume of video viewership, early morning could be worth a higher premium due to higher levels of receptivity to advertising and the willingness to receive a message from a brand, with a level of 59 in the morning versus 45 in the evening (on a scale of 1-100).

Taking advantage of the early morning peak in ad receptivity may result in a more successful digital campaign.

Posted in: Infographic of the day