Achieving Pinterest popularity requires a different strategy than on Instagram or Facebook.

Here’s two great tips.

1. Focus on lifestyle, not products. Unlike Instagram, where product posts generate the most engagement, Pinterest is more about visual storytelling. Brands do best by casting themselves as  purveyors of a complete lifestyle. In Activewear, that often means sharing content related to outdoor activities: for example,  Quiksilver’s feed includes surfing and snowboarding imagery. While the average Activewear brand has only 239,000 followers, Quiksilver has 2.7 million.
2. Appeal to women. 85% of Pinterest users are female. Outdoors heavyweight L.L. Bean is trying to engage female audiences with curated style boards and gift guides geared toward women. The brand has 5.1 million followers, so their strategy is working.

Need to brush up your social media training? Email Furthr now.  

Posted in: Digital Training, Hints and Tips, Infographic of the day, Social media, Tip of the day | Leave a Comment