In the US 35% of broadband households watch user-generated video on more than 10 days a month

Men watch user-generated online video more frequently than women, with men watching 11 days per month compared to less than nine days for women.

Among viewers of user-generated online video, 22% indicate they are very likely to use an ad blocker to circumvent online video advertising.

While virtually all U.S. broadband households are active online and visit sites with online advertising, only 17% believe that their online activity is tracked for marketing purposes.

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