This week’s best ads: Lucozade, Doctor Strange, Black Mirror and Bake Off

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Lucozade Sport – Wait Training – GREAT use of Live Video

https://youtu.be/I_M54jS2j_4

 Marvel’s Doctor Strange advert on Facebook

https://www.facebook.com/marvelstudios/videos/201462883614665/

 Branded content for the ‘Black Mirror’ Netflix show on Mashable

http://mashable.com/blackmirror/

Don’t worry – all the stories are fake…

http://mashable.com/2016/10/21/ai-clothes-recalled/

 Storyboard – a new ad format coming to Flipboard

https://youtu.be/rrcQPlPcgrQ

 How brands tweeted about the Great British Bakeoff Final

https://twitter.com/i/moments/791577162264481792

 The Dreft ‘Messiest Baby’ Competition

http://www.parents.com/dreftmessiestbabycontest/

 Minimums ‘The most interesting possessions of the world’s most interesting people’

http://minimums.com/

 REI is expanding its #OptOutside campaign this year

http://www.adweek.com/news/advertising-branding/how-rei-expanding-its-blockbuster-optoutside-campaign-2016-174232 

Uber uses drones to advertise to drivers caught in traffic

http://www.dailymail.co.uk/sciencetech/article-3846960/Uber-s-drones-taunt-drivers-stuck-traffic-Firm-uses-UAVs-advertise-carpool-service-frustrated-motorists.html

 Robots – ‘It begins’

https://twitter.com/Brian_Ashcraft/status/791132389938458625

Posted in: Infographic of the day

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