VW were already in trouble before the emissions scandal broke

20150926_woc832Things look bad for Volkswagen.

Today it was discovered the deception over their diesel engines emissions produced 1 million additional tonnes (1.1 million tons) of air pollutants every year.

Quite rightly, their CEO has resigned.

But things were already bad, as this chart from today’s The Economist shows. Despite selling almost 5m vehicles, the Volkswagen brand makes a tiny profit. (Margins on Audi’s are six times higher.)

Meanwhile VW’s market share in the US – 3.5% – is smaller than Subaru’s and shrinking. So is turnover in China.

 

 

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