Pitching success depends on getting your audience down to one person. In politics that means Danny Dyer
June 29, 2018
If you want to get your presentation to land, you have to get your audience (sometimes called ‘the catcher’) down to one person, the one who really matters (often your client’s customer.)
In politics, they call this key person the swing voter. Without their support you cannot be PM.
In the UK that is “Harlow Man.”
Last night we learned that Harlow Man is Danny Dyer. And he does not get Brexit.
Politicians pitching the electorate would be wise to take note.
Maybe they should take our course, PowerPoint mastery: how to create a successful pitch deck
