Never ever ever put a question mark in your headline or title.

The reason is simple: the answer to your question will always be “No.”

“Queen to resign?” No, because if she was the headline would be “Queen to resign.”

Journalists deploy question marks in headlines when they cannot stand the story up. Use too many question marks in headlines and you start to look clueless. (That goes for your website too.)

Find out more tricks of the pitching game on the new course we are calling PowerPoint Mastery: how to create a successful pitch

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About the author

My name is Andy Pemberton. I am an expert in data visualization. I guide global clients such as Lombard Odier, the European Commission and Cisco on the best way to use data visualization and then produce it for them: reports, infographics and motion graphics. If you need your data visualized contact me at andy@furthr.co.uk or call 07963 020 103

Posted in: Infographic of the day