Infographic design is taking numbers and turning them into graphics. An infographic designer takes numbers and shows how they change over time.

Visualizing the data in this way reveals trends and patterns. Most would not be visible if you could read the data in a table.

By adding design elements, infographic design gives those numbers impact. Infographic design becomes emotional. A user can not only see a spike in the number of cases of Coronavirus, she can feel them too. In this way, infographic design is powerful and persuasive.

We like to make numbers emotional. This is why we are an infographic design agency. In fact we are the UK’s leading infographic design agency.  It is what we specialize in. We believe it’s important that people understand data so they can make sense of the world around them. This will also mean they can make better decisions.

Infographic design is not the same as other kinds of design. It only cares about numbers and what they mean. Infographic design is not only graphic design. it is more than that. It is not a schematic either. Schematics are diagrams that are symbolic or simplified versions of ideas or systems. Infographic design is different. It is only interested in numbers. No numbers, no infographic, as we say in the business.

Infographic design does not rely on words. In fact, you might say that if you need words to explain your infographic design, it has failed. An infographic design must be “stand alone.”

Infographics must be simple, clear and easy to grasp. Or put another way, they must be impossible to misunderstand. A user can understand a good infographic in under two seconds.

The title or headline of an infographic is important. It should always be the one big conclusion of the data. Eye-tracking surveys show that users read the headline first. Then they look at the infographic design. Then they go back to the headline before checking the design again.

Based on this research we see that the infographic design is “proof” that the headline is correct. In a way, we could say the infographic design is a delivery mechanism for the headline it sits under.

That is how infographics work. But why bother making them in the first place? Your business is sitting on mountains of data. You should use it. Here are five reasons why infographic design can be a powerful tool. Whether you work in finance, health, education or infographic design matters.

Five reasons why infographic design can be a powerful tool for your business

1. Users trust infographics

With an infographic, there is nowhere to hide. Other forms of communication sometimes bend the truth to suit a point of view. With infographics, the numbers are the numbers. It is impossible to manipulate them. For this reason people trust infographics. That is why they are so often used it situations where the stakes are very high.

Financiers use infographic design to show the value of savings or a stock. Medical professionals use infographics to show the efficacy of a treatment or vaccine. In each case users trust infographics. And in communication trust is everything.

2. Businesses use infographics to close a sale

Businesses often refer to the sales funnel. It is an upside down pyramid. It describes the journey of the customer, from first encountering a product to buying it. In the sales funnel, infographic design is often used near the pointy end at the bottom. This is the point of “conversion” when the customer decides to buy the product. Once the buyer has been through the funnel, we show the customer infographics. Infographics close a sale. Infographics confirm that the product is of value. The buyer can feel secure that it is worth signing on the dotted line.

3. Infographic design bridges the comprehension gap

In most organisations there are technocrats and managers. They do not always “speak each others language.” Infographic design can be a bridge between each group. Infographic design translates numbers into meaning for non-experts to consume. It becomes a bridge between technocrats and the managers.

Businesses who use data to guide decision-making out-perform those that don’t. Infographic design ensures managers have all the information at their fingertips. Then they can make crucial business decisions. This makes infographic design a critical tool in any business hoping to succeed.

4. Infographics can untangle complexity

The world is complex. Infographics can cope with this complexity. The more complex the data, the better.

A simple chart can show you spending on restaurants over the year. But an infographic can show you spending on restaurants for an entire country for the past 50 years.

Interactive infographic design can allow users to focus on one area in particular.

Infographic design can provide pattern and meaning to random events. It turns the obscure into something easy to understand.

5. Infographics can move

The blend of infographics and animation is motion graphics. Motion graphics can be easy and inexpensive to produce. They are very good at showing changes in data over time. Motion graphics can be more memorable too.

Studies show that when motion graphics move, user engagement increases. If a website has animation on its honepage, Google is up to 50 times more likely to index it.

Mobile video consumption is rising all the time. A recent report showed it rises by 100% a year. Something like 82% of content online is now video. Most of the internet is a place to watch video and motion graphics.

Generally about half videos published in a year are less than a minute long. That’s not a bad thing. Users love to share motion graphics animations like this on social media such as Tik Tok.

By deploying motion graphics services your message can reach a much wider audience.

Infographic design is powerful. Users trust it. Infographics can make the difference between a sale and no sale. If you want to communicate something complicated use infographic design. To communicate something important infographic design is your friend. If you want to engage your audience online or on social media, motion graphics are popular.

Every firm now has troves of data. It can relate to health or finance, education or tech. It is valuable. To use it as a persuasion tool it you must visualize it. If you want to find out how to do that best, get in touch with andy@furthr.co.uk

Posted in: Infographic of the day