This brilliant content marketing presentation explains why tone is everything

PPA.2014 opener

Content makers and brand owners! Do yourself a big one and view this presentation on content marketing delivered by Furthr’s Andy Cowles at last Thursday’s PPA Live! event Re-Invented in London.

In just 15 minutes you will discover:

  1. What a hidden hook is
  2. How the Content Tree can help you build customer trust
  3. Why pictures are where content really starts
  4. How to perfect tone
  5. Why story telling is now vital in creating commercial impregnability

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Posted in: Infographic of the day

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