Zynga’s acquisition of Draw Something can’t halt its decline
May 9, 2012
Zynga, the makers of social network games such as Farmville and Cityville and the world’s largest app developer, could be in a bit of trouble.
Look at this chart from AppData.
Daily active users at Zynga were falling, so it decided to buy OMGPOP, which made Draw Something, for $210 million. The acquisition helped add some pop to Zynga’s daily active user numbers.
But it didn’t last long.
Daily active users are back to where they were pre-OMGPOP acquisition. Draw Something has 9 million daily users, according to AppData, which tracks usage through Facebook log-ins.
If you take out the nine million users, then Zynga’s other games are down significantly since February.
What will they do now?
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