Yahoo’s death spiral continues.

The struggling brand has closed its digital magazines in an array of categories such as food, health, and real estate.

The move has resulted in dozens of layoffs and highlights CEO Marissa Mayer’s failure to establish Yahoo as a premium content destination.

Put simply Yahoo lacks the ability to compete in the increasingly stratified world of digital media.

Or put another way, it was in the wrong place in the hour glass.

Yahoo is a “Middle Class” media brand, without either the premium content of luxury winner The New York Times or the scale of mass market success BuzzFeed.

The best option for Yahoo right now? Getting bought by Verizon.

I’m interested in Furthr’s digital training. 

 

Posted in: Content strategy, Infographic of the day