Look at this company report. You can see that over four years the company has grown massively.

Now answer me this, would you invest in this company today?

If you dive into these numbers as a test of the company’s viability you have silently adopted the corporate world’s view of a company’s health: the financial-accounting view of the business.

Nothing wrong with that, of course. Although it is only one test of a businesses strength.

These figures, by the way, belong to Enron. It’s their 2000 company report, the year before they went bust –  a failure so catastrophic, they made a musical about it.

Data is useful, if you know what to do with it, I guess.

 

 

Posted in: Infographic of the day