Will whoever becomes the new CEO of ad giant WPP be able to do what Martin Sorrell could not? I doubt it.
June 5, 2018
Will whoever becomes the new CEO of ad giant WPP be able to do what Martin Sorrell could not? That is, set about reversing a what looks like an industry in structural decline thanks to Facebook and Google?
Probably not.
Sorrell was unique in that he was both a financial whiz and a salesman. Replicating the Sorrell act in the current environment is not going to be easy.
As Ad contrarian Bob Hoffman recently said: “Whatever you think of Sorrell, thus far the world has produced only one. Good luck finding another.”
Posted in: Infographic by Furthr, Opinion