Will whoever becomes the new CEO of ad giant WPP be able to do what Martin Sorrell could not? I doubt it.

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Will whoever becomes the new CEO of ad giant WPP be able to do what Martin Sorrell could not? That is, set about reversing a what looks like an industry in structural decline thanks to Facebook and Google?

Probably not.

Sorrell was unique in that he was both a financial whiz and a salesman. Replicating the Sorrell act in the current environment is not going to be easy.

As Ad contrarian Bob Hoffman recently said: “Whatever you think of Sorrell, thus far the world has produced only one. Good luck finding another.”

Posted in: Infographic by Furthr, Opinion

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