Whilst reading The New York Times recently I was struck by a passage from a film review  by Manohla Dargis of new movie Locke, which I think also sums up Furthr’s approach to content and its presentation online:

“A truism about cinema and television, two tributaries that increasingly flow into one image stream, is that together they have turned the human face into our favorite destination spot. The ubiquity of close-ups, particularly in broadcast television, with its parade of bobbling heads and babbling mouths, could have drained movie faces of their power. Yet we can’t seem to get enough of other people’s faces, whether they’re as frozen as masks or changeable as churning water. We trace stories across these familiar landscapes, becoming geographers of emotion.”

In a medium as intimate and yet as potentially impersonal as digital, the human face becomes even more important. Don’t design without it.

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