Today’s US jobs report has shown that every employment sector has been effected by the Corona Virus pandemic – from airlines to zoos. Put another way, Covid-19 is scrambling the model for every business going.

So nows the time for all those folks with the word “strategy” in their job title, to, you know,  come up with one.

Generally speaking, strategy is a firm’s answer to the following question:

What can we do that is really hard?

Last week Amazon’s CEO rJeff Bezos revealed his strategy: on an investor call he outlined a vision for at-home Covid tests, plasma donors, PPE equipment, distancing, additional compensation, and protocols to adapt to the new post Covid  world.

Jeff Bezos is developing the earth’s first “vaccinated” supply chain. The cost? $4billion. Few other firms have the pocketsor the nerve to follow Amazon down this path. That means any customer, vendor, supplier or worker who wants a near-virus-free supply chain, will have a selection set of one: Amazon.

Put anther way, Bezos is planning to offer Amazon Prime members home testing kits at massive scale. Now that’s strategy!

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