Weibo is rocking out off the back of video
August 26, 2016
The social media platform is growing off the back of live streaming and short form video, features not integrated directly into competitor WeChat.
Weibo’s net income in Q2 rose 516% and daily users increased 36% yoy to 126m daily users. Weibo has surpassed Twitter in growth and mobile users.
When L’Oreal used the platform to highlight a Chinese star in Cannes, the lip balm she was using sold out in four hours.