Walmart are fighting back against Amazon with their version of Amazon Prime.

For $13 a month Walmart subscribers can now get unlimited free delivery.

If it works, Walmart can enjoy a greater valuation associated with recurring revenue businesses.

That in turn would win them access to cheap capital that Walmart could use to innovate at the same scale as Amazon has over the last few decades. This could double Walmart’s capitalization – all off the back of  just 4-6% annual revenue growth.

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