Under Armour’s latest ad campaign has a 50:50 split between TV and digital ad spend.

That is a big shift from 2015, where the split was 70 TV and only 30 digital.

It seems like the brand has twigged where most of their audience is spending most of their time.

Under Armour have reported 23 consecutive quarters of 20%+ growth. The reason?  Endorsed athletes.

UA have a big data algorithm for analyzing, identifying and recruiting athletes before they blow up. And it works.

Want training in digital? Email Furthr’s Andy P right now. 

Posted in: Digital Training, Infographic of the day, Strategy, Tactics