Here at Furthr, we love an organisational pyramid.

In fact we invented our own, called The Content Tree. 

We use it to start thinking about targeting content and developing a tone of voice.

But here is another couple of pyramids we think are very useful.

These represent the hierarchy of business needs. The most important is brand and that sits at the top.

The blue represents the time a business spends on this stuff. As you will see, many organisations spend the least time of the most important stuff. Why?

According to the Harvard Business Review, “The punishing forces of quarter-to-quarter performance expectations have forced business leaders to scramble for short-term profit gains at the long-term expense of the organisation.”

Most of us can recognise this idea.

Companies spend way too much time on the less important matters of regulatory compliance and operational efficiency – stuff that could perhaps be completed by automated means, while the really important stuff towards the top is overlooked in the rush to meet targets.

But really, businesses should be spending their time like this:

 

Revenue growth, business model transformation and brand are the business priorities that help  organizations grow and compete.

Posted in: Tip of the day