Time Inc. has bought two car-focused YouTube channels, /Drive and Fast Lane Daily, allowing the country’s largest magazine publisher to tap into the lucrative market for auto-related video content.

The two channels combined boast nearly two million subscribers, testifying to the appaetite for content from consumers.

Car brands will be equally eager to sponsor content.

Note: such spending is key to success on YouTube, where the most-viewed Auto brand videos have the most money behind them. Look at the brands with the highest view counts  -Toyota, Mazda, Honda, and Nissan.  80% of those views to paid strategies.

Luckily, car brands don’t mind shelling out. Automakers account for some of the world’s biggest spenders in advertising; in the digital realm, they account for the second-largest share of ad dollars.

I’m interested in Furthr’s digital training. 

Posted in: Content strategy, Infographic of the day