Look at this chart. It shows which products create the most revenue for Apple. You’ll see that it’s the iPad and iPhone – two new products – that make the most money.

Impressive.

Now look at the money generated by iTunes. It’s a tiny amount.

But there is another story here.

According to digital strategist Tim Tucker, iTunes played a vital role in moving Apple out of the geek ghetto and into the mainstream.

“It’s a story about music,” he says, “and what it does to perception.”

“iTunes made me love Apple instead of just like it. It made me evangelize the brand, because it was associated with something that moved me.”

The lesson? Whatever the revenues, the right kind of content can make all the difference to how your company is perceived.

Which really effects the bottom line.

Posted in: Infographic of the day