The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.

This logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.

This logo, introduced in 2005, cleverly uses the comnpany’s initials to advertise its 31 ice cream flavours.

 

Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.

 

The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).

Posted in: Uncategorized