Wake up and smell the coffee. There is no longer any such thing as viral video.

Videos are pay to play on any platform.

Last year, Dove got 66 million views for a beauty video. Meanwhile, Chanel got 10 million. Impressive? Not really. In both cases 50% of those views were paid.

Facebook is squaring up to Youtube in a fight to the death over video ad dollars. Could get interesting.

Need to review your content strategy? Contact Andy at Furthr right now

 

Posted in: Infographic of the day