A UI designer and web developer, Gabriele Cirulli “created” 2048 in the span of a weekend. But the creative process – aka developing an original idea and making it work –is the work of Sirvo LLC, better known as Greg Wohlwend and Asher Vollmer. It took them 570 emails and six months to create Threes, a paid-for mobile game.  2048 is its clone. Or rather, 2048 is a clone of 1024, which is another clone of Threes. They are both free. Understandably, Shirvo are cheesed. But what this really demonstrates is the difficulty of building an “economic moat” (copyright, Warren Buffet) around digital products. And is the main reason the Oracle of Omaha refuses to invest in digital. 

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