Zurich’s new drive-in brothels opened earlier this week.

One of the most unusual aspects of the Zurich brothel — which are being referred to as “sex boxes” in Swiss media — are the signs being used at the facility, which cater to Switzerland’s multilingual society (four official languages).

Signs pointing the way to the sex boxes show a car with a woman standing next to it. It is not clear if male prostitutes will also be allowed at the site:

The prostitutes themselves use a ticketing machine to pay a “stand fee” for the brothel’s facilities. They pay this at a ticketing machine:

The customer and the prostitute then drive to a covered area where they complete the transaction. The poster on the wall behind is not an instructional sign but a reminder to use condoms:

There are a variety of rules to keep the situation at the “sex boxes” safe and sanitary.

The idea is to keep prostitution out of Zurich city center and to create a safer environment for prostitutes, who will also have access to things like showers, a small kitchen, and an area to rest.

There are some doubts, however, that the prostitutes and their customers will use the facility — which is said to have cost 2.1 million Swiss francs ($2.2 million) to build and 700,000 Swiss francs ($750,000) a year to operate.

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