Lego is officially the world’s most profitable toymaker. The Danish company reported a 13 per cent increase in revenues to DKr28.6bn ($4.4bn) and a 15 per cent jump in net profit to Dkr7bn. Lego estimates that on average every person on earth owns 102 of its bricks. The Lego movie is widely credited with Lego’s recent success. The company almost went bust a decade ago. 

 

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