Do to others as you would have them do to you.

In the Christian religion this is known as the golden rule, a moral maxim or principle of altruism found in many human cultures and religions, suggesting it may be related to a fundamental human nature.

May I suggest a Golden Rule for the Big Data?

It’s this: that big data and the algorithms that interpret it are sound when there exchange of information is of mutual benefit.

Here is an example:

Waze is the world’s largest community-based traffic and navigation app.

It allows drivers to join other drivers in their area and share real-time traffic and road info, saving everyone time and gas money on their daily commute.

While you are getting info from Waze about the best way to get somewhere, you are giving it too.

If there is a traffic accident in front of you, the people two miles behind you are taken off the road and steered around you.

Instead of everyone making the same mistake over and over again, the map changes and people drive a different way – and traffic keeps moving. Everyone wins.

Waze is how data ought to work: we are aware we are donating the data, but we are getting a benefit from it too. It is a two-way exchange.

 

Posted in: Infographic of the day, Opinion