Smartwatches are more popular than Swiss ones.

8.1 million smartwatches were shipped in the fourth quarter of 2015, compared to 7.9 million Swiss watches.

Of those smartwatches, Apple was the top producer, accounting for 63% of shipments, followed by Samsung at 16%.

Remember that the Apple Watch launched just last April.

It’s taken under a year for Apple to become the biggest watch maker on the planet. Boom!

And while we are at it, it’s worth noting that the wearable market has been eaten alive by Apple too. 

(Nike realized they couldn’t compete with the teh tech giant and fled the market.)

Lesson: never underestimate Apple.

I want to talk to Furthr about my content.

Posted in: Content strategy, Infographic of the day