Seven in 10 single people would rather date an iPhone user than an Android user, according to a new survey from Decluttr.

This does not surprise me.

There are three kinds of benefits you can offer a consumer: Rational Emotional and Status.

Only one company has been all three.

Apple started as a computer firm (rational, in the head, low margin); then it discovered music, first with the iPod, then iTunes (emotional, in the heart, more profitable) and finally it has become a luxury good (status benefit, all about the sexual organs, 40% profit margin.)

We buy expensive status goods like handbags and iPhones because we think it will make us more attractive – it will show us to be a better candidate as a partner.

Turns out, we are right.

 

 

 

 

 

 

 

Posted in: Infographic of the day, Uncategorized