In the US prosecco has gained tremendous ground, as sales grew 36% over the year, while Champagne sales grew just 8%. Despite the prosecco sales gains, however, Champagne still accounts for 20% of sparkling wine sales . In the UK—champagne’s largest export market by far—in the year to July, prosecco sales jumped by 72%, reaching £339 million ($503 million). Champagne sales in the same period rose only by around 1%, for a total of £250 million. This marked the first time prosecco had outsold champagne by value in the country.

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