Pitching starts with the line under your logo.

That is where you show the “outside” of the business.

The line needs to display your expertise, value and differentiation in the market. From the line under the logo, you press your competitive advantage with prospective clients.

In this job for retail foresight agency GDR, we went with “What’s next for retail.”

That is their expertise and value. If you are interested in answers to that question, you’ve come to the right place.

If you do a good job of supporting the line under the logo, you do not have to pitch at all.

 

Posted in: Infographic of the day