Facebook Messenger is very popular.

In fact, one in three Americans are using Messenger.

Brands have taken note.  A recent study found that 81% of retail brands allow customers to message them on Facebook.

But just two per cent are using Chatbots (as previously reported on this blog).

Sephora uses bots to allow customers to book in-store appointments, MacCallan’s bots allow users to choose and whiskey and Bud Light’s bot reminds uses when it is time for a beer during the game.

 

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