Colour is the first thing people see.

Colour has meaning – it reflects emotion. It can also be used to highlight things. Colour can even  be a business model.

The colour of people’s credit cards – gold, platinum, black – makes them more desirable.  I know at least one business owner who, when he takes new hires out for lunch at the start of their employment, pays with his Amex Black credit card. “It lets them know I am for real and their career is safe with our firm,” he says.

Monzo, the FinTech payment card’s entire business model rests on the fact that it is fluro orange. Students open a Monzo account when they get to University not for the notifications, but because the Monzo card looks cool.

Opening slide

If you are making a pitch deck it is important you think about colour. And the first place you need to think about colour is the opening slide.

You need to put the opening slide in the brand colour of your prospective client.

The reason is simple but profound: your pitch is not about you, it is all about the prospective client.

 

 

Posted in: Infographic of the day