Big data is widely discussed but not widely understood by many marketers. Yet they are being asked to weigh in on its opportunities and costs. Marketers setting out on their journey can use this course as an introduction to common big data concepts, tools and examples. Then they’ll know the right questions to ask ad tech and service providers.

Neil is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. He’s also the co-creator of Fraggl, the brand new Twitter curation app I’m building with AdaptiveLab.

A regular keynote speaker across Europe on organisational agility, content strategy, emerging media, and digital strategy, he is a consultant with Econsultancy, a contributor to Marketing Week, and Mediatel amongst others, and was recently named by BIMA (British Interactive Media Association) in the ‘Hot 100’ list of people to watch in the UK digital industry.

I’m interested in a Big Data training course.

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