McDonald’s is shaking up its leadership as it struggles to keep up with changing consumer tastes, appointing Steve Easterbrook, a veteran of UK high street restaurant chains, to replace Don Thompson as chief executive.

Like many traditional fast-food retailers, McDonald’s has seen sales slump as its core low-income customers struggle to recover from the global financial crisis. Under Mr Thompson’s leadership the company has come under fire for adding too many items to its menu of Big Macs and Quarter Pounders, which has slowed down service and confused diners.

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