This time last year, live streaming video app Meercat was the big news at SXSW.

But it’s been a bumpy year, so Meercat has dumped live streaming in favour of becoming a video social network.

Sounds desperate. Hmmm.

At the end of February 2016, Meerkat’s iOS ranking among social media apps fell to 445th. Meanwhile, live streaming competitor Periscope has consistently stayed in the top ten.

Twitter and Facebook, who use live streaming products such as periscope,  have built-in user bases in their millions. Hard for Meerkat to compete with that.

Meanwhile, Amazon recently aired it’s first live stream – a QVC shopping network-style show about fashion. Why?

In the US, the price of ad space during tent-pole TV events such as the Oscars is rising, while viewership slides.  Meanwhile cable TV viewership is in freefall.

So it’s safe to say digital live stream is going to be BIG.

Need digital training? Email Furthr’s Andy P now.

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