When Marissa Mayer  took over as CEO in 2012. she was tasked with turning around Yahoo. Under her leadership, Yahoo has debuted new products, snapped up high-profile startups, and updated its logo. But despite all the buzz, some investors feel those changes added no value to the company, while the stock slid 34% in 2015. Now that investor’s have baulked at selling off Yahoo’s stake in Alibaba (The taxes on the sell off would be too high), Mayer is casting around for a new plan. These are her current options.

PLAN A: reverse spin-off

This involves Yahoo holding onto its Alibaba shares while spinning off everything else, namely its core business and stake in Yahoo Japan.

PLAN B: Reorganise

In December Yahoo  tapped consultancy McKinsey to determine which units to invest in, close, and sell.  They were banking on a subset of fast-growing businesses—mobile, video, native, and social—as part of her turnaround, but the company ultimately couldn’t figure out a way to make money off them.

PLAN C: Cut back

Recent reports suggest Yahoo is planning to lay off 10% of its staff and is shopping for a buyer for a 48.6-acre site in Santa Clara.

PLAN D: Give up and sell it

Yahoo chairman Maynard Webb recently noted the board remains dedicated to a turnaround and “has made no determination that the company is for sale.”

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