Ever wondered why Google gave away its Android operating system to smart phone manufacturers for free?

Google is now the default search engine on 80% of the global smartphone market. And that has had a pleasant knock on effect.

Google also owns 96.9 % of the mobile search market. The company has effectively monopolized the market. And guess what? The majority of mobile ad revenues come from search.

Ta-da!

Posted in: Infographic by Furthr, Infographic of the day