Marketers are always looking for new ways to engage with customers.

Tableau offers marketers a more intimate insight into customer behaviour than ever before. Tableau is a game changer.

It means business users can access, prepare, analyze and present their data. Tableau uses visualization to show your data to the world. It gives your data meaning. It also makes it impactful and persuasive. That is marketeers love tableau so much. That’s why you should learn Tableau.

You can use Tableau in different ways. It can be a great tool in any marketeers’ armoury. This blog post will explain why tableau is worth learning. It will show you five key benefits you can expect from the software.

Tableau is one of the most exciting pieces of analytics software available today. It is very powerful, easy to use and is big news in the marketing world. Alongside Microsoft’s Power BI, it is the world’s leading data visualization software.

Tableau is very popular with its users. Customers show a fanlike attitude toward Tableau. An incredible 20,000 users attended its 2019 annual user conference. These users are strong champions for Tableau.

The company has been successful. It grew its total revenue to over $900 million through the first quarter of 2019. Tableau achieved 14% growth from the first six months of 2018 to the first six months of 2019. That is why is was bought by Salesforce on August 1, 2019.

Tableau believe there is a particular reason for the platforms’ success. They believe they share traits with many successful cultures from history. Tableau, they say, is like Ancient Rome or Egypt.

Successful cultures all shave three traits. They have a common language. They are adaptable. Finally, they share their knowledge around.

Tableau is similar. The common language is data. Tableau is agile. It can scale up or down. You can have it on premise or have it on Cloud. It will suit your needs. So it is very adaptable.

Tableau has around it a sharing community of super-users. They will help you with best practice tips or explain what type of chart would work best with a particular form of data. Tableau’s developers post their solutions to problems online. They post a lot.

“The array of options is incredible,” said data scientist Marcelo LeCoq, research director at IDC. “So many solutions. It is amazing.”

But the real reason to learn Tableau is clear. It is to get an edge on your business rivals. Here are 5 benefits that you can get from using this software. Add them all up and you will get an unfair advantage over your rival firms.

1. It is easier to learn compared to other platforms so you can crunch data fast

Tableau is simpler than SPSS, Microsoft Access or Power BI. These competitor programs are useful and powerful. But they do have a steep learning curve.

Tableau is easy for beginners. Yet it still has all the functionality needed by an experienced marketer or analyst. You can extract insights from data much faster than you could before.

Tableau has within it an AI engine. It works a bit like the Google search box. All you have to do is type in what you want to know. You might write “I want to see cells by date and region.” Tableau will come back with an answer.

“That is because it can build the visualization on an on-demand basis,” said LeCoq. “It means creating charts is as easy as asking a question. I use this function all the time.”

2. You don’t need a technology background to use it

Despite being a very powerful program, Tableau requires no high-level computing ability. In fact, you don’t even need a marketing background. All you need is good data analysis skills.

With Tableau, you don’t need any programming skills – anyone on your team will be able to make sense of data. This is great news for marketers who have been looking for an easier way to get into analytics.

“Other platforms require you to know more about them before you start, ” said LeCoq.

3. It can help you see your customer’s journey through your website or app

Tableau is useful in helping you identify where customers drop off in your sales funnel. Is it from first impression or the point of sale? It can show and how they interact with your website or app.

Tableau will map a customer journey down your sales channels. So it is perfect for marketers looking to understand their customers’ journeys.

4) It can handle large amounts of data so is perfect for any sized company or team

Data lives in a data base. You can connect Tableau to any data base including SQL, CSV, Python or even XL spreadsheets. Tableau has the largest connection suites of any data visualization software.

You may need to blend data sets before you visualize them. Tableau allows you to do that.

Tableau will also suggest visualizations suitable for your data. This means you will have have a chart framework to start with.

One of the most important things that you need to consider is how much data your company is going to be working with. If you are a large business and want to learn how to use Tableau, it is able to handle large amounts of data very fast.

Tableau is also an amazing tool for benchmarking. Once you have mapped out your data, you can compare your performance with competitors. Or compare other businesses in the same industry.

5) The visualizations that come out of this software are beautiful

This is not the main reason for learning Tableau,. But the software is beautiful.And if the software does not look good, others will not find your visualizations persuasive.

The graphics that come out of it are impressive. You can use them to give presentations or sell your findings to other people in the business.

Tableau is worth learning

Tableau is worth learning in 2021. It is a valuable skill. You do not need to be a software engineer to make it work for you. In fact, of all the data software platforms, it is the one that is best for beginners.

If you learn it you will not be alone. Marketing surveys reveal that Tableau continues to expand within its installed user base.Customers usually upgrade to Tableaus’ latest version. And they express positive views about that migration experience.

If you are a marketer looking to make an investment in your career, consider picking up Tableau.

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About the author

My name is Andy Pemberton. As well as training how to win pitches, I am an expert in data visualization. I guide global clients such as Lombard Odier, the European Commission and Cisco on the best way to use data visualization and then produce it for them: reports, infographics and motion graphics. If you need your data visualized contact me at andy@furthr.co.uk or call 07963 020 103

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