Up to 30 percent of views of a video can be from robots. That’s why, increasingly, content makers judge the success of their content on the length of time users spend with content. (Robots don’t hang around, apparently.) The best way to get users to engage with content for more than three seconds is to make that content interactive. Europe’s largest bank Santander published a report explain which towns in the Uk were the most business friendly. (Cambridge won).  The report was over 100 pages long. That’s why they asked Furthr for help. We turned it into this brilliant interactive map. 

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